Sunday, November 17, 2013

Edie Adams dress worn in one of her famous "Muriel Cigar" commercials...


Here's another great piece from Edie Adams, a pink chiffon, heavily beaded dress that she wore in the popular "Adams Sisters" commercial for Muriel Cigars... 




I love how she's playing triplets and with the three different wigs... It's very clever and well done for a commercial. It's one of the more well known ones that she did in the early 60's as the spokeswoman for Muriel Cigars...

Edie began doing the Muriel commercials after her husband Ernie Kovacs died tragically in a car accident in 1962. He had been the spokesman for Dutch Masters, and the company approached Edie after he passed and asked her if she'd like to advertise the Muriel Cigar arm of their company. The venture wound up making her quite wealthy and a household name in the 60's. The money that she made helped pay back the tremendous debt that was left by Kovacs in the wake of his tragic death. Edie continued to advertise for Muriel until the early 70's...

The dress is very well made, with a starburst pattern of gold beading at the bust, and small teardrop shaped beads throughout. It doesn't have a maker's label but appears to be custom made. I would assume that she had it made by a costume company or by a designer friend. Edie typically wore couture pieces by favorite designers such as Galanos, Mainbocher, Helen Rose, etc. But in her wardrobe collection there were also many pieces like this which she had custom made for specific things such as this commercial, along with stage costumes from her many TV, theater, and Vegas engagements... I wouldn't be surprised if she wore this dress on stage as well at some point... 





 

I'll be posting a few more pieces from Edie's collection in the future... Check out her gown from "The Best Man" in a separate post, where there is also more info on her career...

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